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Beautycounter FAQ with Very Transparent Answers

November 30, 2020

I am hoping with this page you can get all of your questions answered about why I chose to partner with Beautycounter and what the products can do to help you.

If you are trying to find more specific information about being a consultant and what my experience is like, you actually want to read my Beautycounter Consultant FAQ blog post.

If you have no idea why I have even chosen to use safer products, then start here.

My Motivation for a Beautycounter FAQ Post

When I chose to start sharing Beautycounter, I had never even tried the products before. I simply cared deeply about switching to safer after learning some facts. I have slowly become obsessed with educating others on the importance of choosing safer products for themselves and their family and Beautycounter’s mission: to get safer products into the hands of everyone.

Alone the way, I have noticed I receive the same questions or that girls are too afraid to ask questions because they think they are being “looped” into something. Unfortunately, that is not the case at all! However, because I am considered a consultant, that is where I get grouped into some bad stereostypes.

I work hard to break down those thoughts and there are plenty of girls who finally reach out and compliment me on how I do really “do it differently”.

Why Beautycounter?

When I graduated college, I saw the Clean at Sephora gaining from traction and I was intrigued. I wondered why that even needed to exist? I started my research and quickly learned it is for good reason that there is a Clean at Sephora. I wanted to find more. I wanted to find more companies I could support and I stumbled upon Beautycounter.

Beautycounter was not only clean, they pushed the standards of clean past the status quo. Beautycounter is actively working on various bills to help aid in new regulations to make our products safer.

Beautycounter is a B corp, which means they put people and planet over their profits.

Beautycounter is truly the leader in the beauty space with the highest safety standards, while creativity products that work in conjunction with released cutting edge research about the beauty world so other companies can be better too.

So as you can see, Beautycounter was not just about selling lipstick. Linking arms with Beautycounter or purchasing from Beautycounter is about being a part of something bigger than yourself.

So all that sounds interesting, huh? You’ve never heard of a company like that. Where can you get even more juicy information?

What I just stated above scratches the surface about what Beautycounter is really all about. You can read their full Social Mission Report here. They release a social mission report every year, which fall in line with their promise of transparency.

So how does shopping Beautycounter actually work?

There are 3 ways you can shop Beautycounter. You can go directly to and shop like you shop any other retailer. You can check out some other brands that Beautycounter has partnered with, like Goop, and shop there. The last option they offer is through an independent consultant like me.

When you shop Beautycounter through any of the above options, they all work the same as shopping through a Nordstrom or Amazon. You make one purchase and that is it. You don’t have to sign up for memberships or get recurring orders. There is nothing to hide here.

Try to realize that Beautycounter is really different from other direct sales companies.

What does shopping with a consultant mean?

Well, I can explain what that means when you shop with me as your consultant. First, I always want to be here as a resource to you. I want to answer all of you questions. I want to try and lead you in the best direction, and honestly, sometimes it isn’t always a Beautycounter product.

When you place your order with me as your consultant, I can tell you that every time that email comes across my phone, I do a little happy dance. I have an insane amount of appreciation for my clients.

I will also be super transparent: I might reach to you once you become a client of mine, but here are the reasons why I would reach out.

  1. To make sure you received your products safely and check to see if you have initial questions about how to use them.
  2. I will check in to make sure you aren’t having any issues with the products after using them. (Beautycounter has a 60 day return window so if you don’t love those products, you bet I am telling you to return them!)
  3. I will send you personalized tutorials, tips, and opinions.
  4. I will inform you of the sales going on.

If you don’t want that personal one-on-one experience and support that I can offer as a consultant, that just go ahead and shop and choose “no consultant” at check out 🙂

Now that you know about Beautycounter, you might be thinking 1 of 2 things. Either “Why does clean matter?” or “I want to switch my stuff to clean. Where do I start? What would you recommend?”

These are two questions I always get. If you want to know “why clean?” read this blog post.

If you are thinkings “where do I start?” I think that is a fully loaded question because I have a million follow up questions to make sure we starting in the best place FOR YOU.

I will not just build you a massive cart of everything I use so I make a lot of money. (I could kinda care less about that if you end up unhappy with those products tbh.) The products I use might not be the best for you, so we have to tailor picks just for you. Want to get into the details with me? Fill out this questionnaire for super personalized recommendations! If you think you have a pretty good understanding of you skin, then just keep reading!

What are your Top 5 Beautycounter Products?

  1. Cleansing Balm – a nourishing and gentle makeup remover, but multitasker product. I also use it on my cuticles, dry heels and elbows, and as an overnight mask.
  2. Overnight Resurfacing Peel – this does not actually peel your face. It helps quicken your cell turnover rate to improve texture, the size of your pours, and lessens dark spots.
  3. Skin Twin Foundation – this is a medium coverage foundation that can be built to full coverage with some work. It is packed with hyaluronic acid, which causes it to feel like skincare on your face.
  4. Countermatch Adaptive Moisturizer – the only moisturizer I have ever used that can actually deliver the exact amount of moisture your skin needs depending on the environment.
  5. Daily Body Wash in Citrus Mimosa – I can’t get over the dreaminess of this body wash. It lathers really well. You use about a nickel size amount for your whole body each wash and it has a light and sweet lemon scent.

How about makeup?

Cleaning up your skincare and your makeup can be a lot, however switching your makeup can be really easy with Flawless in Five. I usually don’t “push” sets, but Flawless in Five is the best place to do an overhaul on makeup. You get 6 products that are fully customizable shades for you to accomplish a 5 minute everyday makeup look.

Included: Skin Twin Foundation, Creamy Concealer, Satin Blush, Brow Gel or Pencil, Mascara (choose the volumizing), and Lip Gloss

My Top 3 Makeup Products Though:

  1. Skin Twin Foundation – medium coverage foundation packed with skincare benefits.
  2. Skin Twin Creamy Concealer – concealer that is clean and honestly, as good at Tarte Shape Tape, in my mind.
  3. Sheer Conditioning Lipstick – if you like a pop of color without the stickiness or drying agents of a traditional lipstick, you need this lipstick in every color. Extremely moisturizing and beautiful pigments.

Okay, skincare! I always get asked “I am looking for anti-aging? What do you think?”

First and foremost, no product is ever going to perform like Botox. I am not telling you to go get Botox by any means. However, on trend with being transparent here, the media has painted this image that “great” anti-aging products will reverse signs of aging and it just doesn’t work like that.

Skincare will nourish your skin and help lessen the appearance, but cure? No.

So… now that we cleared the air.

Beautycounter doesn’t love the term anti-aging because it makes it sound like we don’t accept the fact that we age. Instead, Beautycounter likes to change our mindset to “aging-gracefully”.

Beautycounter has a line called Countertime. It is retinol free and features aging gracefully ingredients Beautycounter refers to as the Retinatural Complex.

The plant-derived Retinatural Complex is a blend of bakuchiol and Swiss Alpine Rose. These ingredients together help hydrate, plump, and brighten your skin. (more on this later)

There are so many different skincare lines, how do I know where to start? I also don’t think I can start with a whole set.

Let me break down each set for you next. However, before I get to that, I want to explain something to you.

Starting the journey to switching to safer and cleaner products in your life can be daunting. There is a lot to switch. I have been trying to switch my products for 3 years and I am still not done.

My advice: Switch slowly. Do not get overwhelmed. Pick a pace that is manageable for you whether that is one product a month, or 3 products a month. Personally, I chose to switch each item as it ran out.

With that said, I will explain each product line. If switching over all your skincare at once is something you can manage, great! If switching one or two things is something you can manage, great! I will explain the purpose of each bundle and then go into detail about each product.


This line was created for the teens or skincare minimalists. If you are currently using a Cetaphil or Cerave, you like the results you are getting from those products and the price point, then Counterstart is a great option for you.

Cococream Cleanser

This is a very gentle and basic everyday makeup remover and facial cleanser. It has aloe vera and coconut oil in it to nourish the skin, while also being great for sensitive skin.

Cocoboost Moisturizer

This is a very light weight moisturizer that also has aloe vera, coconut oil, and Vitamin E. It absorbs nicely and will leave your skin feeling nourished.


This is a great line for adding hydration. If you have normal or dry skin, you will find great success with this line. The other telling if this line is great for you is to look at your current cleanser. If you are using an acne cleanser or exfoliator and you feel tight and dry after washing your face. You might also suffer from breakouts, then you should also use this line.

I usually see teens who want to level up their skincare and women in their 20s grabbing this line.

Refresh Foaming Cleanser

This is a creamy and nourishing cleanser with squalane, plum oil, and phytic acid to remove your makeup, clear your pores, and also leave your skin hydrated and glowy.

Hydra-Gel Radiance Toner

This toner help remove the residual impurities left on your skin after cleansing, while also reducing the size of your pores. It is not drying at all. It will keep you keeling hydrated after too.

Intense Moisture Serum

This serum is packed with hyaluronic acid to help water bind to your skin leaving it looking plump and hydrated.

Adaptive Moisture Lotion

This is the only lotion I have ever used that can adjust the amount of moisture to your skin depending on how much it needs throughout the day. It really works too. It is extremely light-weight and will leave you feeling refreshed

Recovery Sleeping Cream

We need to repair our skin overnight from any of the environmental stressors it came across throughout the day by packing in hydration. This cream does exactly that while soothing your skin overnight.

Eye Rescue Cream

If you are looking to brighten your under eyes and work on puffiness, then this little eye cream will do the trick if you use it every morning and night.


I already explained Countertime as Beautycounter’s aging gracefully line. If you missed it, scroll up a little bit!

Lipid Defense Cleansing Oil

This is a lightweight cleansing oil that takes off makeup and impurities without stripping any of the essential lipids from your skin.

Mineral Boost Hydrating Essense

This light weight and deeply nourishing essence (which is like a toner but more beneficial) will instantly boost hydration and radiance. It is one of my all time favorite skincare products. It drastically balances my skin and also prepares it for any treatments, which is the next step.

Tripeptide Radiance Serum

This treatment will visibly plump and firm your skin while reducing the appearance of fine lines. This little bottle is packed with the highest levels of the Retinatural Complex compared to the rest of the Countertime line.

Antioxidant Soft Cream

This cream has the Retinatural complex, as well as nourishing flower extracts to visibly plump the skin while leaving it hydrated all day long.

Tetrapeptide Supreme Cream

This is the night cream of the Countertime line, which is richly hydrating, nourishing, and refreshing. You truly wake up looking more radiant with this stuff.

Ultra Renewal Eye Cream

This little jar will last you for so long. This eye cream will de-puff and work at the fine lines around your eyes. You can reduce dark circles, puffiness, crows feet, and work towards a smoother and firmer under eye.


If you have truly oily skin, then this line is for you. What does truly oily mean? That means if you wake up in the morning oily, wash your face and still feel oily, and then are oily through out the day. This line is for you.

Clear Pore Cleanser

This cleanser is a gentle exfoliator that will do a deep clean of your pores without stripping them of their healthy moisture. Yes, it works! I love to use this after a workout.

Instant Matte Toner

This alcohol free toner will reduce shine, residual impurities from after cleansing, and reduce the appearance of pores.

All Over Acne Treatment

This product can help stop your breakouts before they start. The previous steps are working to keep your skin clean. Once you get there, you want to maintain your hard work with this product.

Matte Effect Gel Cream

This will provide you hydration without the extra shine!

SOS Acne Spot Treatment

Feel a nasty blemish coming on? Use this spot treatment to pull the moisture out and lessen the appearance of the blemish.

Are there items for guys?

Yes! I actually have been introducing the guys in my life to the line and they have really loved the cleanser and body wash.

What’s Band of Beauty? I thought you said there are no shady memberships.

I did. I was fully transparent earlier when I said you do not need to become a member. I will never force you to become a member, even though if you love the products, you are loosing money by not joining. There is also not one shady thing about it.

Let me explain every part of becoming a Band of Beauty member fully and transparently.

You pay $29 once a year. (Think like the $120 you pay to Amazon Prime. Same concept, but way less)

For your $29, you get a year’s worth of

  • free shipping on your orders over $100 (free to order whenever the heck you want still)
  • free welcome gift when you spent $50 or more in products when you join. (Just a little one time gift.)
  • 10% back in product credit on every order (yes, still feel free to order whenever the heck you want, but your product credit expires every 90 days. This aspect means when you spend $290 in product, you will have already earned the cost of membership back. Just putting it in perspective for you.)
  • Exclusive deals & access (In my 3 years of doing this, I learned that this usually means your product credit offer will get bumped up to a higher percentage for a set time, you get access to product launches first, or you get an exclusive offer that no one else does. That is what this vague statement really means)

That’s it. No shady anything. No required orders. No order minimums. No recurring orders.

Do you trust me that it is amazing rewards that you really should just pay the $29 for?

Can I do this? I don’t have social media. Do you help me? Are you my mentor? How much money do you make? What made you decide to do this? Do I have to have a team?

Get all of those questions answered here!

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